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Controlling the Brand
Share Brand
Your brand is a valuable asset. To build equity, your brand must be consistent and recognizable. Companies with many branch offices or outside sales people are tasked with making the brand accessible to the remote users while also protecting the brand.
SmartStore ensures that all sales and marketing collateral used in the field by branch managers, resellers, partners, and franchisees is consistent with your corporate identity.
Control Content
Balancing the needs of the corporate marketer to protect the brand and local representatives to make content specific for their market can be difficult without the right tools.
SmartStore enables you to manage critical assets like brand and terms, while allowing remote users to localize certain content. |
