Home > Services > Direct Mail
Direct Mail Advantages
Targeting: Being able to precisely target your previous customers and if a suitable list was available, then you can target prospective customers.
Personalization: The mail is directly addressed to the person who it gets sent to.
Optimization: Because of its direct accountability, direct mail can be tested to find the best list; the best offer; the best timing (and many other factors). Then the winning tests can be rolled out to a wider audience for optimal results.
Analysis: The results can be analyzed to see the detailed report which is used for future offers and mailings.
Accumulation: Responsiveness can be added to the database allowing for future mailings to be better targeted.
Recent changes in direct mail technology
Advances in technology have significantly impacted the direct mailing industry in recent years. As computers become more powerful and databases become larger, new opportunities arise for direct mail companies to perform more in-depth processing of their mailing lists. Mailings can be targeted based on location and demographic data. This allows mailings to be targeted more specifically and potentially increases response rates. Web based programs are enabled which allow clients to create their mailing lists using preferences and content management.
Database Marketing
This is a type of direct marketing where that uses databases of potential or current customers to generate personalized communication in order to promote a product or service. A targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer. Sources of customer data often come from the sales force employed by the company as well as online interactions with customers. |
